Turn Your Roster Into a Revenue Engine.
Your talent. Your roster. Your override — powered by our brand-building infrastructure.
Your Talent Creates for Other Brands.
What If They Had Their Own? Compare the old model with the BMN Agency Override.
The Old Model
- closeYour creators book one-off brand deals — a flat fee for a post, a story, maybe a reel. The campaign ends, the brand moves on, and the only revenue left is whatever commission you negotiated on a single transaction.
The BMN Agency Override changes that.
-
checkWe partner with your talent to build custom-branded product lines — skincare, supplements, fragrance, cosmetics — that carry their name and sell to their audience.
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checkYour agency earns an override on every sale, every month, across your entire roster.
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checkYour talent creates content. We build the brand. You earn on every sale.
Your Roster, Our Infrastructure
Three steps. Zero cost to your agency. One powerful revenue stream.
Select creators from your roster who are a fit — those with engaged audiences in beauty, wellness, fitness, or lifestyle. We evaluate each creator and build a custom brand strategy around them.
Product development, formulation, packaging, inventory, fulfillment, the e-commerce store, customer service — we fund and operate the entire brand. Zero financial investment from your agency or talent.
Your talent earns royalties. Your agency earns an override on every deal across your roster. Monthly payments with transparent sales reports — revenue that compounds as you add more creators.
The Difference
This Isn't Another Brand Deal.
It's a Revenue Channel.
Here's the difference.
"You identify the talent. We build the brands. Everyone earns."
Revenue Model
Traditional Agency Model
One-time commission per brand deal
BMN Agency Override
Recurring override on every sale, every month
Revenue Growth
Traditional Agency Model
Revenue resets to zero every quarter
BMN Agency Override
Revenue compounds as you add more talent
Operations
Traditional Agency Model
Requires hiring BD, ops, and legal teams
BMN Agency Override
No new headcount — we run the entire operation
Brand Ownership
Traditional Agency Model
Your talent promotes someone else's brand
BMN Agency Override
Your talent gets their own product brand
Partnership Duration
Traditional Agency Model
Campaign ends, relationship ends
BMN Agency Override
Long-term partnership with renewal options
Insurance
Traditional Agency Model
No liability coverage for your talent
BMN Agency Override
Full product liability insurance included
The Numbers
Your Roster Is Your Biggest Untapped Asset
Conservative assumptions: $100,000 annual revenue per creator per product category. Your commission: 5% of every sale.
| Creators | Categories | Rev / Creator | Total Revenue | Your 5% Override |
|---|---|---|---|---|
| 5 | 1 | $100,000 | $500,000 | $25,000 |
| 10 | 1 | $100,000 | $1,000,000 | $50,000 |
| 20 | 1 | $100,000 | $2,000,000 | $100,000 |
| 20 | 2 | $200,000 | $4,000,000 | $200,000 |
| 50 | 2 | $200,000 | $10,000,000 | $500,000 |
Categories
1
Rev / Creator
$100,000
Total Revenue
$500,000
Your Override
$25,000
Categories
1
Rev / Creator
$100,000
Total Revenue
$1,000,000
Your Override
$50,000
Categories
1
Rev / Creator
$100,000
Total Revenue
$2,000,000
Your Override
$100,000
Rev / Creator
$200,000
Total Revenue
$4,000,000
Your Override
$200,000
Rev / Creator
$200,000
Total Revenue
$10,000,000
Your Override
$500,000
Projected Annual Agency Override Revenue
10 creators × 1 category × $100K = $1M revenue.
Your override: $50,000/year — zero additional staff.
Conservative assumptions: $100K annual revenue per creator per product category. Your commission: 5% of every sale.
Source: CreatorIQ State of Creator Marketing 2025-2026 & State of Creator Compensation Reports
We Each Bring What We Do Best
The Partnership
Your Agency
- 1 You identify creators from your roster who are a fit
- 2 Your talent creates content — a few posts and stories per week
- 3 You manage your talent relationship as you already do
- 4 No new headcount, no tech build, no additional overhead
Brand Me Now
- 1 We fund and build the entire product brand — formulation, packaging, inventory, fulfillment
- 2 We operate the e-commerce store and handle customer service
- 3 We provide compliant marketing language and content guidelines
- 4 We deliver monthly sales reports and transparent royalty payments
Example Product Lines We Build With Your Talent
Built-In Safeguards for You and Your Talent
Every partnership includes protections designed for agency partners and their creators.
Talent Identity Stays Theirs
Your creators' names, likenesses, and social accounts remain 100% theirs — always.
Full Transparency
Detailed monthly sales reports for every creator brand in your roster.
Audit Rights
You and your talent have the right to audit the books at any time.
Launch Guarantee
If we don't launch within 180 days, the deal can be exited.
Payment Protection
If royalties aren't paid for 2+ months, your talent can exit the deal.
Limited Exclusivity
Exclusivity only applies to the product categories we launch together.
Get Started
Ready to Monetize Your Roster Like Never Before?
Book a 30-minute discovery call. We'll walk through the Agency Override model, evaluate your roster, and show you exactly how the revenue scales.
Onboarding 5 agency partners this quarter. Limited spots available.
